Women and Gender Equality Canada
Women and Gender Equality Canada needed a campaign to target a specific demographic—young Canadians—providing a space where they could find answers to questions regarding gender based violence. As a government department, they wanted something that didn’t conform to the standard look and feel of Canada.ca websites.
I designed a modular grid, controlled by filters, that presented different questions with respective answers. These were harvested from real-time web searches about gender based violence, covering various issues like financial abuse and emotional manipulation.
Details
2023
Campaign website
Produced at Banfield Agency
In collaboration with Jessica Harris
Role
Wireframes, design, quality control
