Healthcare Excellence Canada
As part of its mandate, Healthcare Excellence Canada runs a week-long series of events every October to educate caregivers and receivers of care on healthcare harm. For Canadian Patient Safety Week 2024, they sought a campaign that would drive people to sign up, and provide a microsite with resources for CPSW 2024, including group exercises, videos, and toolkits.
Working with art direction, I developed a system of modular digital components—employing the visual design of the CPSW 2024 campaign. Using design system methodology, I created reusable building blocks that could be employed in both the marketing emails and the microsite, allowing them to scale and change in the build up to the campaign event.
Details
2024
Campaign page
Produced at Banfield Agency
In collaboration with Jessica Harris
Role
Wireframes, design, quality control
